Analyzing products on the high street whos copying who?!

Over the summer I have been looking further into my chosen career path Fashion Buying. I have began analyzing stores that our big competitors and have started to put together a log of products I have seen comparing them to similar items that our sold on our high street. Here is a example of some of the things I have been doing...

It's all about being ‘on top’ of the trends what’s in your competitors store could well be in yours for a cheaper price! For example: -The dress below is in New Look for £24.99

The same dress is in Republic (black) for £26.99 and comes in a range of colours.

New Look are beating Republic on price by a few pound. It's clear what has been done here a Fashion Buyer has gone into Republic and analyzed Republics ranges of clothes and prices Republic are selling there products at, by changing a few seam lines and adjusting where the feature on the side of the dress lies New Look can sell a copied idea for a cheaper price ... scandalous I know!!

New looks version black and white striped dress :

The price of the dress is £29.99 however...


Republic's VERY similar dress:

Price:£24.99 and this one even comes with a belt! If you look closely to both of the dresses they fall in a different way.

After three weeks of holidaying gave me inspirations!

After visiting sandy beaches and having the party lifestyle in Zante I took pictures of various different things that may well be my inspiration for starting my new year at college.

-Inspirations?

• From visiting The Manchester Art Gallery in college one collection I looked at in particular was Jess Ramsden she had used bright coloured lights as her inspiration through out her collection you could see this clearly when looking through her sketch books.

• I loved her ideas as they looked great put together whilst in Zante I selected certain elements of my pictures and put them together as one from being inspired from a degree students work.

Above is where I have re created aspects of pictures and used the effects on photoshop to get different light effects.