The Target Audience!

I have researched into a range of Eco designers, Stella McCartney, Made, Top shop Eco, People Tree, and Katherine Hamnett!

One of the key points of the brief is that you have to research into the potential customer

What sort of person would buy these Eco clothes?

What Age Range?

Is the brand following the trend? and does this effect the customer?

The Internet doesn't always give you the right answers about the brand or tell you what sort of market the brand is aiming at. I decided to write to the brands by email to find out more! By writing to People Tree I really did get a wider insight on what the brand was about...

My email:

Sent: 13 October 2011 22:10

To: PR

Subject: Questions about the brand

Hi there,

As a part time student currently studying fashion.

I am looking into Eco Friendly brands.

I have been given the People Tree brand to design a collection for

and I was wondering whether you would be able to give me some more

information on the brand itself.

What is your target market?

What would be the typical profile of one of your customers?

I look forward to hearing from you.

Thank You for your kind attention.

Kind Regards

Olivia Mullin

Response:

Hi Olivia

Typical profile would be: females aged 25-35, some interest in fashion,

socially aware. Although we compete with the high street, our production

turnaround time will never be as quick so we will never be able to

produce 'flash-in-the-pan' trends, instead we work with WGSN, trend

prediction agency to predict trend to design towards.

Research has shown that People tree customers also shop at M&S, Monsoon,

Toast, Whistles.

Good luck with your project

Kind regards

Lucy