Jason Brooks

Opinion

Mood

Media

What aspects of their work inspire you?

How would you then use this in your work?

What market level?

Jason Brooks

Jason brooks created a series of illustrations for the well-known clubbing brand Hed Kandi. I feel his work reaches the target customer of a young lady who likes a glamorous lifestyle. His work features a lot of kitten eyes and big lips creating a feminine pose.

I would then use his illustrations in my work. His drawings he creates lots of soft feminine lines and sometimes uses reputation-creating unity in his designs. I would use the inspiration for a colour pallet and using fabric that body hugs as many of his Hed Kandi illustrations show club wear.

The mood of his work is very up beat as he illustrates for a club scene using a lot of adventurous colours.

The market level his work would aim at would be young clubbers in the age range of 20-30 as this is Hed Kandis Target market.