Tuesday, 22 March 2011
Introduction to new brief...
Thursday, 17 March 2011
Packaging inspirations
For my Communication throughh Art and Design Unit I was given a checked bra i had to think of my potential client I could market my product at, what sort of lifestyle is the consumer living? and how would help me develop my brand identity. As part of the brief we had a range of options to advertise visually by using Photo Shop etc or to create packaging for our product. I chose to do packaging and found various inspirations whilst researching...
My initial thoughts on my product were not very positive as the bra was very plain and boring. But sticking to the brief I had to develop ways of packaging my product to make it look better than it actually is I suppose that's what sells every product we buy today... Many of my final inspirations came from my research i came across Japanese Sweet Lolita the colours of the bra were very similar but gave me a bundle of ideas to create packaging from... What is Lolita?
One of the major Japanese fashion movements is the Lolita movement. It's not a movement about a sexual style. In point of fact, there is less skin showing in this fashion style than in most others worn by young people.
The young men and women dress in a fashion related to the Victorian era, in a style that the dolls of the time were dressed in. There are a number of categories of the fashion, but frills, lace, petticoats and half-dresses are common elements.
This is related to the concept of Kawaii or cuteness which can be related to a desire to return to a more innocent past time, a sort of reaction against the psychological pressures of present-day life that the young people have to contend with. When one thinks of the Victorian era one thinks about politeness, courtesy, grace and a refined approach to other people, all traits that are sadly lacking in today's world. the overall thought of this 'cute' 'harmless fashions' Sweet Lolita conveys the message i want to put across with my final packaging design.
The Japanese girls are wearing frills with checks this conveys a overall innocent sweet look.
Thursday, 10 March 2011
Shower caps as fashion? oh please think i'll keep that for the shower...
Wednesday, 9 March 2011
John Galliano whiped from the face of fashion..
SACKED?
This is massive news for the fashion industry one of the most well known designer brands has had their had designer eledicly making racist comments..
This is the final straw for the fashion house Dior after rumours John Gallinao declaired his love for Hitler. Christian Dior has sacked John Galliano for "odious behaviour" after he was accused of making antisemitic and racist insults in a drunken rant. The flamboyant Briton, who has been the Haute Couture house's creative director for 15 years, is under police investigation. This is shocking news for the fashion industry as there brand is a part of the Couture market with alot of cultural influences and forigen buyers this could result in the fashion houses name being dismissed by a number of Couture buyers.
Dior has said ' Zero tolerance' towards racism. In my personal opinion he was a great designer and I have been inspired by a number of his dresses His 2010 fall collection stood out to me the most with the french looking dresses and romantic theme. However the fact the designer has flew around racists comments I think Dior have made the right decision on sacking him from the fashion industry. Fashion should be about cultural influences no matter what race/religion you are and for a chief Dior fashion designer to turn round and throw racists comments i,m sure will have effect on the number of Dior's sales.
Monday, 7 March 2011
Different marketing techniques
Paul's Boutique?
The brands advertising techniques are fantastic !! This brand name stood out to me the most by the very particular things Paul's Boutique does to make you feel part of the brand name. The website in particular was very smart very different to anything I have seen before. Paul's Boutique creates stand out one off pieces with a different badge every time you buy a bag the clever fact that no one else in the world has the same badge creates the feeling of buying a one of Couture piece.
is put into categories and colour coordinated.
The bold colours and cute designs
are very popular with the current teen market
in the fashion industry. The famous "PB" sign
its almost a instant reaction to Paul's Boutique.