Different marketing techniques

As part of my Fashion and marketing unit we were asked to look at ranges of brands and look at how they advertise there various products. From reaching into each individual brand weather its a food item or a pair of designer sunglasses each brand has a way that sells there product. The consumer wants to feel confident buying into the brand.

Paul's Boutique?
The brands advertising techniques are fantastic !! This brand name stood out to me the most by the very particular things Paul's Boutique does to make you feel part of the brand name. The website in particular was very smart very different to anything I have seen before. Paul's Boutique creates stand out one off pieces with a different badge every time you buy a bag the clever fact that no one else in the world has the same badge creates the feeling of buying a one of Couture piece.

Each bag has a name for example ' Olivia ' with a series of a similar style bag but with different colours or different patterns I found this was a very clever way into to separating products into categories so its clear to consumer.

Even the clothing range Paul's Boutique
is put into categories and colour coordinated.
The bold colours and cute designs
are very popular with the current teen market
in the fashion industry. The famous "PB" sign
its almost a instant reaction to Paul's Boutique.