Packaging inspirations

For my Communication throughh Art and Design Unit I was given a checked bra i had to think of my potential client I could market my product at, what sort of lifestyle is the consumer living? and how would help me develop my brand identity. As part of the brief we had a range of options to advertise visually by using Photo Shop etc or to create packaging for our product. I chose to do packaging and found various inspirations whilst researching...

My initial thoughts on my product were not very positive as the bra was very plain and boring. But sticking to the brief I had to develop ways of packaging my product to make it look better than it actually is I suppose that's what sells every product we buy today... Many of my final inspirations came from my research i came across Japanese Sweet Lolita the colours of the bra were very similar but gave me a bundle of ideas to create packaging from... What is Lolita?

One of the major Japanese fashion movements is the Lolita movement. It's not a movement about a sexual style. In point of fact, there is less skin showing in this fashion style than in most others worn by young people.

The young men and women dress in a fashion related to the Victorian era, in a style that the dolls of the time were dressed in. There are a number of categories of the fashion, but frills, lace, petticoats and half-dresses are common elements.

This is related to the concept of Kawaii or cuteness which can be related to a desire to return to a more innocent past time, a sort of reaction against the psychological pressures of present-day life that the young people have to contend with. When one thinks of the Victorian era one thinks about politeness, courtesy, grace and a refined approach to other people, all traits that are sadly lacking in today's world. the overall thought of this 'cute' 'harmless fashions' Sweet Lolita conveys the message i want to put across with my final packaging design.

The Japanese girls are wearing frills with checks this conveys a overall innocent sweet look.

There are many different fabrics used in these designs netting's, lace, checks bows etc. This gave me the idea to create my packaging out of fabric rather than cardboard or paper.