The importance of blogs in the fashion industry...

"Online personalities have become a widely accepted norm"

A blog can be a format transforming written text into a form of presentation on a online level. This allows blogs to be branched out over the net into various different categories. However the most common form of blog that exsists is ' The fashion blog' As is the case with any group, certain bloggers have acquired a larger following than others and are therefore considered to be the leaders of the online community. Such names include Scott Schuman of The Sartorialist, Garance Doré of her eponymous blog, Bryan Grey-Yambao of Bryan Boy, and Susie Lau of Style Bubble.

The blog has become a platform not only expressive of one idea, but of many. Through one post, thousands of comments can be elicited so as to create a dialogue. This forming of dialogue allows a way to explore a information and images allowing for discussion and dissemination of news and information within the fashion industry.

Blogs have now flourished into an establishment of new media press and a new wave of fashion industry celebrities. In addition to such, the public display posts and through photographs and information and discussions blogs have slowly made their mark of importance in the fashion industry and this way of learning and displaying your personal thoughts and feelings online has become more present in society.

It was admitted that the public does seem to have a voice in changing industry made decisions, however, such is only possible with the aid of already established members/bloggers of the industry. The barrier between the public and the industry still exists, although the blog format permits a split in the two sides.