Fashion Forward

Marketing is such a huge must in the fashion industry today. Whether your a gardener or fashion designer promoting your company in the correct way is always going to bring in consumers. Social networking sites are the new IN thing in fashion. Websites like Miss Selfridge and Topshop give you the option to tweet a garment or share via facebook with a personalized message. This is a great way of making a brand/trend more well known. It also gives a company a good indication of what consumers think of their products rather than having to do surveys or questionaires. Topshop and Miss Selfridge also give the consumers the opportuinty to rate a garment you have purchased out of five and to leave feedback. This is then posted on the website and other new consumers can see the rating levels. This could conclude in bad commenting however if the company are getting bad feedback about fittings this could then be seen as a good thing so they can improve for next time when making a similar garment.

Here are two new garments posted on the Topshop website recently I really love both styles! Collars and 50'60's silhouttes are really in this summer both outfits incorporate one of the trends. Topshop advertise their garments on a mannequin and just as a image. Using a mannequin to advertise is a good marketing technique as it gives the consumer an idea as to how the garment is going to fit without it even being purchased. The development of CAD in the fashion industry now enables big companys to allow buyers to zoom in on certain details on a garment!

Lookbooks, style diarys, and trend pages are also a new and up coming thing more and more fashion websites are adding. One of my fave websites that do this is MISS GUIDED they show celebrity styles and always have copies of the new trends but for slighty discounted rates as a pose to stores like ZARA and TOPSHOP.