Customer Profile
I based my whole collection around the Romans and a new and established company called Jones and Jones. My target audience is young women ranging from ages 17-24.
My customer would be fashion forward 'feminine and confident in the way they dress' They would have too be earning a reasonable income ranging from a salary of £1800-£2400 a year as my customer would be buying high end high street.
How did the choice of my design meet my chosen customers needs?
As I wanted all my designs to look very feminine I feel this reflects me as a designer and what I would like my brand name to portray. I feel all my designs have been designed to embrace the female figure particularly the hip area.
High-end high-street use the best fabrics available for high street trends with perfect finishes. After-all your customer is buying at a higher price tag. In conclusion to this I have used strong and effective Crepes this goes well with my chosen colour pallet. Crepes are a good quality fabric. I feel this worked well for my target market, colours, influences, and designs.
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