

Cleopatra inspired me to create layers to my garment and looking through a range of the theatre costume's the colours used are very similar to my colour pallet. 


Cleopatra inspired me to create layers to my garment and looking through a range of the theatre costume's the colours used are very similar to my colour pallet. 











One of the major Japanese fashion movements is the Lolita movement. It's not a movement about a sexual style. In point of fact, there is less skin showing in this fashion style than in most others worn by young people.
The young men and women dress in a fashion related to the Victorian era, in a style that the dolls of the time were dressed in. There are a number of categories of the fashion, but frills, lace, petticoats and half-dresses are common elements.
This is related to the concept of Kawaii or cuteness which can be related to a desire to return to a more innocent past time, a sort of reaction against the psychological pressures of present-day life that the young people have to contend with. When one thinks of the Victorian era one thinks about politeness, courtesy, grace and a refined approach to other people, all traits that are sadly lacking in today's world. the overall thought of this 'cute' 'harmless fashions' Sweet Lolita conveys the message i want to put across with my final packaging design.
The Japanese girls are wearing frills with checks this conveys a overall innocent sweet look.










- John Gallino has been the face of Dior for a number of years creating fantastic innovite designs throughout his collections he has been one of the most influenctal fashion designers of all time. His collecetions were renound for the romatic dresses that added a romantic mood/theme om the fashion runways.
As part of my Fashion and marketing unit we were asked to look at ranges of brands and look at how they advertise there various products. From reaching into each individual brand weather its a food item or a pair of designer sunglasses each brand has a way that sells there product. The consumer wants to feel confident buying into the brand. 

The bold colours and cute designs