Thursday 4 November 2010

Couture and highstreet market




As part of my second assignment in visual recording in art and design we have been looking at the different types of clothing markets Couture and High Street...

Couture
From what i thought the couture market was to what it is the couture market is completely different to my understandings before this topic. Its all about working abstract something that is a one-off original made to fit a specific client. The production of one-off garments requires large amounts of time and money. The priority is the quality of fabrics rather than the quantity. The couture market is not meant for practical wear and is seen as art rather than clothing this is often to endorse other brands to create a look. However the couture market comes with staggering prices tags with dresses that are worth £100,000 making the market very small. Figures show only 2000 people in the whole world buy couture clothing 60% of them are Americans.

Highstreet
High Street fashion market is all about quick turn around fashions its where the latest styles get put into our wardrobes its what feild tha majority of designers work in. Everything is mass produced and then put on the high streets shelves. Buying patterns, seasonal trends, and celebrity catwalk trends are a key role in this design process as it is led by the media. Although the price tags plumet from couture clothing ranges alot of time and money is spent on the adaptations of fabrics to ensure everything is perfect as designers will loose a lot of money if just one thing is wrong. Everything must be sourced from specific places this could mean abroad for cheaper fabrics, trims, and embellishments etc.

1 comment:

  1. i am amazed. Found it really interesting reading about the differences between Couture and Highstreet!:D xxx

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