Aims of the brand...
- To be as big as Rimmel
- They aim to use street models for there advertisements
- Using social networking sites as part of there adverting campaign.
Who is the designer of the brand...
- Barry Mero is the founder of Barry M cosmetics
- Dean Mero managing director
What is the brand all about...
- Quirky outrageous make up that is based around the people of the streets its aim was never to use big celebs like Kate Moss or Sophie Ellis Bextor its all about 'the customer being the ambassador' when it comes to style it should come from every day people. Barry M cosmetics has always stood out to me from other make ups it has only been around for a few years but it gave me inspiration that all Meros ideas come from the streets and every day people. Many big branded fashion designers get their ideas from the streets and i found it interesting that make up artists can do to.
Inspirations
- From every day people?
.. Even the most sophisticated of us cant resist Barry M's shiny rainbow shades as seen in magazines like Vogue!
Great blog Liv. Can you tell me who Barry M's target audience is?
ReplyDeleteBarry M's target market 14 - 25 year old females:)
ReplyDelete