Thursday 17 November 2011

Topshop Footwear Buyer!


As buying is something I have always wanted to do before I begun the course I have created a folder that consists of Fashion buying information, different markets and all the relevant information I would need to know before beginning a course!

This Top Shop Footwear Buyer really interested me I found all her information she gives about her career inspiring and true about a average day as a fashion buyer! Top Shop is one of the biggest brands on the UK highstreet from mums to teens to petite to tall it provides fashion for everyone!

Here is a snipet from the buyers blog post about a average day as a shoe buyer...


2. What's your general working pattern like?
  • MONDAY - Go through the sales pack* and analyse last weeks sales. We generally look at each line and new reaction to see if we need to repeat (buy again)/move on (develop the style) or limit/review anything coming in that isn't working and monitor it's progress.
  • * The sales pack is usually one big fat printed pack with all the styles in store or at the warehouse due for delivery into stores, including style/line numbers, colours bought, quantity (qty) bought, qty sold, how many weeks is left before product sells out according to average weekly sales and quantity bought.
  • TUESDAY-FRIDAY varies depending on whats happening but we generally buy monthly and are constantly reviewing the range and adding in new key styles/colours that we need in quickly.
  • Day to day I tend to be: visiting suppliers to see what they have, in meetings with design working on new developments, trawling the internet and magazines for inspiration, looking at the competition and shopping for new ideas, liaising with merchandisers re: quantity's/dates/price points and ranging, placing orders with suppliers, negotiating prices and dates, visiting TS branches across the country, in range reviews* with management, buyers' meetings looking at the trends and highlighting key items and fit sessions with shoe technologists.
  • As a Buyer it is important to keep building relationships with potential/current suppliers as well as ensuring deliveries come in on time, being aware of all kinds of trends-reacting to them and what the competitors are doing in store - the team will always go Comparative Shopping (Comp. Shop) and produce a report to share with the team.
  • * Range Reviews - working with the merchandising team, a review is compiled of the previous season/or months performance - so the products both best-sellers and worse sellers (Dogs) are analysed and reviewed to understand what the consumer liked and disliked.

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