Creating a look book/current trends

All big fashion sites like Topshop and River Island will have trend pages where fashion buyers choose key items (ones they think that will sell the most) and create a page of different items that follow the same trend. Often these pages will include celebs that are wearing the trend, models showing how you can wear the trend or key items that you can mix and match together to create a overall look. This is a great way for the public to know how to work a trend.

I always find missguided.co.uk very useful where I can find key trends and I always know whats in fashion in a particular season.

Here are some of the pages from the site...